International breakout smash show, VicTORious, has had 6.3 million UK viewers since launch and the show had the highest rated live action series launch for Nickelodeon ever. VicTORious follows Tori Vega (Victoria Justice), a student at performing arts school, Hollywood Arts, as she and her friends find their way through high school and learn to follow their dreams.
This week Victoria attended a live fashion show for 500 people at Asda Living, Thurrock. Hosted by Nickelodeon UK’s Anna Williamson, to premiere the range of apparel exclusively designed for George at Asda and George.com.
A further key element of Victoria’s UK trip will be a signing at HMV Oxford Street to mark the launch of show’s cast album, Nintendo DS and Kinect for Xbox 360 games and DVD.
These products are the result of key entertainment partnerships for Nickelodeon UK. On February 13th Sony Music/Nickelodeon released VicTORious: Music From The Hit TV Show, the first soundtrack album from Nickelodeon’s popular live action comedy series.
Further to this Namco Bandai Games Europe produced two video games under the D3Publisher label: Victorious: Hollywood Arts Debut on Nintendo DS and Victorious: Time to Shine on Kinect for Xbox 360 available in stores from February 10th. Paramount Home Entertainment also released the VicTORious Season 1, Volume 1 DVD on February 13th.
Mark Kingston, Nickelodeon VP consumer products UK & Australia, comments: “We couldn’t be happier with the VicTORious product lines being launched this week. These high profile partnerships are befitting a show of this calibre and we’re looking forward to introducing more exciting products over the coming months across toys, stationery, publishing, homewares & consumer electronics.
“Having Victoria Justice herself in the UK to support the launch demonstrates the commitment behind the consumer products range and adds tremendous excitement for our audiences.”