Designed to be interactive with children, the event aims to fill children with enthusiasm and excitement for the brand. A VIP Pets hairstyle competition will run throughout the day, with prizes for the best creations.
Terry Crew, managing director for VIP Pets, said: “We’re thrilled to be holding our preview event at Harrods Toy Kingdom. It is a magical wonderland for children, and the VIP Pets preview will delight everyone. Being able to style the different coloured locks of gorgeous hair that each VIP Pet has is sure to set sales soaring as IMC Toys kicks off the launch programme.”
The VIP Pets collection consists of six pets who are best friends. Gwen, Nyla, Juliet, Alex, Taylor and Lady Gigi all have exclusive accessories that match their unique personalities.
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