Viral Group launches Influencer Hub

Published on: 13th July 2020

Influencer Hub, Viral Group’s new consultancy, will offer support and advice on social media and influencer campaigns. 

Influencer marketingThe Viral Group has announced the launch of Influencer Hub, a new own-brand specialist influencer agency set up to help companies plan and execute influencer campaigns across the globe. A video explainer can be found at the bottom of this story.

Laura Edwards, co-founder of Viral Group, told Toy World why the group has created Influencer Hub: “Over the last five years in the influencer marketing industry, we’ve learnt that some companies/brands really don’t know where to start when trying to find the right creators to work with and plan their influencer campaigns, from executing and distributing them, to understanding the social data reports.”

According to Viral’s official statement, those working with Influencer Hub will be able to:

  • Access 4.5m influencers across the world
  • Target influencers by their engagement percentage and followers
  • Target influencers by their brand affinity based on their lifetime posts
  • Target by percentage of followers for a particular city
  • Access next generation influencer reporting for the campaign, including real-time data
  • Gain insight into previous social campaigns to identify key peaks, uncovering who the best performing and most engaging social creatives/influencers are

The Viral Group already works with brands such as Sky, DreamWorks and MGA, and says it demonstrates a ‘new era of transparency and high-level targeting’ which can be used on a global scale.

Laura continued: “This new division will give brands the confidence that they are working with a reliable team of expert consultants experienced in planning influencer marketing strategies. The influencer vetting process is priceless; via our bespoke platform, and working with our agency, we are able to offer in-depth analysis of brands and creators utilising nine billion points of data. Companies can be assured that we will only offer creators with an authentic following that are going to complement their brand. We’re also able to examine brands’ competitors social media activity by age, gender, race, language and location, as well as each brand’s growth rate on each of its social media platforms. This is invaluable when media planning, especially for the launch of new products.”

Alex Chavez-Munoz, talent and brand director, added: “This was a real organic move for us. Because of the team’s experience, passion and knowledge of the space, clients were keen for us to utilise those skills in influencer marketing outside of our roster. Not only do we have a great network of influencers, but our social platform also allows us full access to over 4.5m influencers around the world. It’s been a tough few months, but the next six months are looking really positive and we’re excited to showcase our offering to as many brands as possible.”

To find out more, message or call 01202 555 655.


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