Virtual Piggy, described as ‘PayPal for kids’, offers online merchants the opportunity to access a vast, hitherto untapped market (children), in a responsible, safe, and compliant manner.
The program allows parents to set up a monthly allowance for their children, and promotes financial management while enabling under 21s to make purchasing, saving and money management decisions for themselves, all within boundaries set up by their parents.
Toy World publisher John Baulch met up with Joe Peden, general manager for Virtual Piggy EMEA, and Rob Stevenson, UK country manager, to find out more about Virtual Piggy. You can read the full article on page 28 of Toy World’s April issue, or alternatively you can view the interview online by clicking here.
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