Brand Licensing Europe will be held 10th-12th October at Olympia, London.
Brand Licensing Europe (BLE) will host a raft of new visitor activations and exhibitors for 2017. Online registration for the 19th annual event is now open here.
Visitors to this year’s BLE can experience the brand new Gaming Activation Area, which will serve as an interactive space for demos and competitions, and highlight the potential of gaming at retail, from concept to store.
Elsewhere on the show floor, Sony Interactive Entertainment Europe, Sega, Capcom, Activision Blizzard, King, and The Pokémon Company are among the global gaming companies already confirmed for October.
Anna Knight, BLE brand director, commented: “We are so excited to be rolling out new initiatives for visitors to BLE in October. Gaming is a huge untapped market – one we know our visitors will really benefit from discovering. And this year’s educational programme is our most comprehensive yet – unmissable for both buyers and manufacturers, whether new to, or already familiar with, the power of licensing in business.”
BLE is the largest and most prestigious licensing event in Europe, and is organised by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA).