NEWS

Vivid adds gorilla duo to Animagic range

Published on: 1st July 2021

The mum and baby apes feature over 100 sounds and movements and can be played with separately or together.

A duo of interactive plush gorillas will be added to Vivid’s 12-year strong brand Animagic this autumn/winter, and is already scooping up retailer awards in France.

Mum and baby Tiki and Toko feature over 100 sounds and movements inspired by how the apes interact in the animal kingdom. The adorable gorillas have also benefited from the Animagic brand refresh for autumn/winter 21 with new stylised plush and an eye-catching pack style guide.

Swinging onto shelves this July, Tiki & Toko can be played with both together and separately for double the fun. When together, they will talk, sing and fall asleep in each other’s arms but when taken apart; the pair will whimper until they’re reunited again. The gorillas come with two feeding accessories, tapping into familiar play patterns. If not fed enough they’ll ask for more, but feed them too much and they’ll let out a loud burp.

The launch will be supported by a dual-targeted marketing campaign across TV, digital and PR. The TVC will transport viewers into the jungle to show Tiki & Toko’s countless play features and the amazing connection a child can build. A parent and gift-givers’ campaign will also run across Facebook and Instagram in the run-up to Christmas, communicating the play value with celebrity and influencer endorsement.

There will also be a press launch at a popular London based zoo location, with the invite list including key celebrity parents, influencers and bloggers to create nationally-relevant coverage opportunities. The event will include product demonstrations, a talk from a Gorilla expert and Tiki & Toko themed activities.

Brand manager Chloe Burrowes said: “We’re thrilled to launch Tiki & Toko, our interactive gorillas this July and bring a part of the jungle into children’s homes. Our marketing campaign is focused on bringing the gorillas to life and highlighting their interactivity, fun and humour. We’re very excited about our press event which has the perfect backdrop to launch the duo and show parents the endless opportunities for play with this cheeky pair.”

 

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