Vivid announces new AniMagic launch

Published on: 4th March 2020

Interactive Gorillas Charlie and Chip will hit shelves in September this year.

2020 sees Vivid taking a step into the wild with the launch of a new AniMagic Interactive duo – Charlie and Chip – which will hit shelves in September. At RRP £69.99, this cute mum and baby gorilla truly interact with each other, enjoying cuddles, feeding time and napping. If Chip wanders too far from mum, kids will hear them both whimper as they wait to be reunited.

“We’re really excited about our marketing activation plan to support the launch of Charlie and Chip” says marketing manager Tom Bennie. “We will kick off the campaign by hosting a special celebrity launch event for the press at ZSL London Zoo following World Gorilla Day in September. Alongside traditional TV advertising, we are also pulling together digital content and a social media campaign to truly engage with kids and parents”.

Vivid has bold ambitions to make sure the gorillas reach the top of the Christmas wish lists this year.


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