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Vivid announces partnership with Skyrocket for 2017

Published on: 4th January 2017

The deal will see Skyrocket’s Sky Viper Drones and VRSE VR Gaming System arrive in the UK for autumn/winter 2017.

vivid480Vivid has an established relationship with Skyrocket as UK distributors of its Real Baking ranges and the Chocolate Pen. A market leader in the US, Skyrocket Toys is a leading designer, manufacturer and marketer of a wide variety of consumer products, creating technology-driven products that are sold under major licences, as well as propriety brands such as Mebo, Fuze, and Sky Viper. With huge investment planned into software and proprietary components across the company’s electronic consumer product lines, the new ranges will enable Vivid to gain significant in-roads within both the toy and the consumer electronics market.

Multi award-winning in the US, the Skyrocket Sky Viper Drone range has already received major industry accolades including TOTY Finalist 2016; Walmart Toy of The Year 2016; Toy R Us Fab 15 listing and Target Top Toys 2016. The VRSE Virtual Reality gaming system brings VR to the market with accessible mass market price points, rich, immersive VR experiences, free digital content downloads with licensed and original IP offerings as part of the range line up.

“This collaboration is a huge opportunity for Vivid going into 2017” commented Mary Wood at Vivid Toy Group. “The market for drones has increased exponentially over the last year and Skyrocket’s Sky Viper range takes it to the next level introducing live streaming, racing, battling and hotly anticipated link to video gaming. VR is a growth area offering us the opportunity to expand our portfolio with the latest in VR gaming technology. This is an exciting time for the company and we look forward to further announcements going into 2017.”

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