Running with a “Colouring in Together” theme, the Crayola campaign sees each Kelloggs Rice Krispies promotional box featuring a black and white line art front panel, ready for children to colour in with their mums. A free 8- pack of Crayola crayons will be given away alongside every purchase of Rice Krispies (510g).
Richard Venner, Crayola senior brand manager at Vivid, said: “There is a natural brand synergy between Crayola and Kelloggs. Targeting a similar target audience, the campaign aims to bring the Crayola brand to the nations’ breakfast tables, encouraging family interaction and creativity.”
The Crayola ‘Colouring In Together’ campaign with Kelloggs Rice Krispies will be supported by TV, digital and press. The promotion will run across the key summer holiday period in Sainsbury’s stores with both Crayola crayons and cereal packs sited together in a bespoke FSDU.