NEWS

Vivid details marketing plans for Science4You’s Green Science range

Published on: 28th January 2020

The flagship product leverages on an ecologically conscious approach and is set to be one of the company’s main innovations for 2020. 

With Green Science, kids can find out about renewable energies and how they can take advantage of them by building a recycled rocket or creating a solar oven with which to cook delicious marshmallows. Each kit, which lets young scientists carry out 15+ experiments, also contains biodegrable flower pots, a 60-piece puzzle, a 36 page educational book, and much more.

Science4You’s CEO, Miguel Pina Martins, said: “This is a scientific and educational toy that invites little ones to help save the planet. This product is environmentally friendly, plastic-free, ecological, biodegradable and teaches children to take advantage of existing materials by turning them into scientific toys. It is an achievement which the Science4you team is extremely proud of, and reflects our commitment to sustainable innovation for 2020.”

Vivid will be supporting the product with TV advertising along with a digital campaign targeting YouTube Truview, in-app adverting and e-commerce campaign.

Science4You’s Green Science kit has also been nominated for this year’s Spielwarenmesse Toy Awards. The award ceremony will take place on 28th January in Nuremberg at the trade show, and the product will have a prominent place in the fair’s Trend Gallery.

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