Vivid Goliath is excited to take its first steps into the nursery market with Modimi; a future focused range of infant toys that grows with baby to toddlers.

With sustainability at its core, the new range from Vivid Goliath is made from durable, recycled materials and offers a wide variety of sensory and cognitive play experiences without compromising on fun. Based on the Montessori principle that focuses on the most natural way a child develops, Modimi encourages a child’s fine motor skills, colour recognition and hand strength whilst allowing toddlers to enjoy building and creating.

An accessible, environmentally friendly tactile play experience for infants from 10 to 36 months, the new modular infant sensory toy range has been developed in partnership with parents, child psychologists and teachers to ensure the highest quality and to cover all child development stages. Starting at an affordable RRP of £9.99, Modimi features animal themes including Baby Elephant and Baby Dog through to a larger, giftable Dinosaur set, each presented within sustainable packaging. Simple to connect together to create lovable and colourful animal themed characters, children can crinkle, rattle and roll with Modimi.

“Modimi represents a strategic move for the company into the infant sector as we look to grow all areas of our business,” commented Chloe Burrowes, senior brand manager at Vivid Goliath. “More and more parents are looking for affordable play solutions that grow with the child, while also offering the peace of mind that they are investing in products that are sustainable and have a positive impact on our environment.”

With a digitally-led parent and gifting targeted marketing campaign planned, alongside working with key opinion formers, influencers and third parties, Modimi launches nationwide in July.