Vivid Goliath has teamed up with Havas Entertainment to manage its ongoing media campaigns from autumn/winter this year.
Havas Media Group entertainment agency will plan and buy media with a digitally-led approach across TV, video-on-demand, digital, and social channels.
“We have all seen how the media landscape has evolved, diversified and fragmented and we believe Havas is well placed to help manage our campaigns with its creative and digital capabilities as well as its agile approach to assessing campaign effectiveness.” commented Vivid Goliath’s Marketing director Darrell Jones.
The partnership will provide support across key new launches , which include Sky Dancers, Animagic’s Gecko, Recyclings, Casefiles, new Crayola Washimal Playsets and Glow Station – as well as quirky new kids game Chicken Poo Bingo.
“As our portfolio grows and diversifies across toys, games and arts & crafts, there no longer is a one size fits all media solution,” added Darrell. “We are excited to work with the Havas team to explore creative campaign ideas to support our ranges.”
Tamara Strange, Client partner at Havas Entertainment, said: “We are absolutely thrilled to be working with the dynamic Vivid Goliath team at such an exciting time for the company. We are looking forward to creating engaging media campaigns in partnership with the team across their impressive array of toys and games brands.”
Leading toys and games media agency Azure Media merged with Havas Entertainment as the agency continued to evolve and extend its services to clients across media, creative, content, data and eCommerce.
Managing partner Tristan Brooks told Toy World the business was being reshaped to meet the demands of clients and the market for the future. “During the pandemic, significant shifts in media and purchasing behaviour have accelerated the need for change as the traditional model of push marketing is increasingly challenged,” he explained. “Following the merger with Havas Entertainment we’ve enhanced our services to clients by harnessing our full-service capabilities under one integrated agency team. We are in the unique position of being an agency of market specialists powered by a leading international media and entertainment network.”
For more on Vivid Goliath’s ranges, visit the company website here.
