Vivid Goliath promotes Chloe Burrowes to Toys and Games marketing controller

Published on: 8th February 2023

Formerly senior brand manager, Chloe Burrowes has been promoted to the new position based upon her commercial and leadership skills. 

Chloe Burrowes

Vivid Goliath has announced that its senior brand manager, Chloe Burrowes, has been promoted to marketing controller, a new position within the company’s UK Marketing team.

Chloe will be responsible for the Toys and Games portfolio as the company looks to launch into new aisles this year including Nursery with Modimi and DIY kits with Woodworx, as well as strengthen its expanding games portfolio into Crime, Strategy and Party Games.

Marketing director, Darrell Jones, commented: “In her three years at the company, Chloe has quickly risen to this senior position, showing strong commercial and leadership skills during her time with Vivid Goliath.”

Chloe added: “It’s a really exciting time at Vivid Goliath, with such a diverse and growing range of brands to nurture as well as so many varied and creative marketing campaigns in development. I’m particularly excited to manage the launch of the hugely anticipated board game of The Traitors. As a superfan of the show myself, I can’t wait to bring that immersive experience to people’s homes this Christmas.”

Based upon the smash hit BBC game show, The Traitors board game, which readers can learn more about here, allows players to fully immerse themselves in The Traitors experience as they either use their wits to unmask the traitor, or remain undetected whilst competing alongside Faithfuls to win the prize pot. Vivid/Goliath is partnering with All3Media International and Identity Games to distribute the official Traitors Board Game in the UK & Ireland from September.


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