90s favourite the Sky Dancers are back in a new, improved version ready to captivate a new generation.
Fuschia Fantasy, Coral Cutie and Purple-Licious are the Sky Dancers making their return in July 2022. A product with a huge legacy of success selling 22mn units between 1995 and 1997, the new improved version is set to make a mark with an entire new audience – and with some hankering after memories past.
The update includes modernized outfits more suited to fashion tastes of today and taps into an increased interest in fashion dolls, although Sky Dancers offer so much more. Reimagined from the 90’s classic, the new Sky Dancers maintain the same magical play pattern to captivate a new generation when they take flight.
The marketing campaign includes PR, TV and digital campaigns alongside a celebrity launch event. The event will drive nationally-relevant mass brand awareness at a location to be unveiled, while the PR campaign will tap into the nostalgia of parents who played with the dolls when they were kids.
Darrell Jones, marketing director, commented: “We’re delighted to announce the launch of Sky Dancers for 2022 and bring the reimagined dolls to a new generation. We’ve had a great reaction from customers so far and are excited to showcase the range further at Toy Fair. The launch plan will be targeted at parents ready to relive some nostalgia and inspire brand-new memories for children as they watch their Sky Dancer take flight.’
Each Sky Dancer comes with a decorated launch base. Children simply pull the string to set them into flight and then marvel as they flutter back down in style.