Following the success of the smash hit BBC series, the new The Traitors Board Game will arrive in the UK & Ireland in September 2023.
Vivid/Goliath is partnering with All3Media International and Identity Games to distribute the official Traitors Board Game in the UK & Ireland from September.
Originally created by Dutch producer IDTV, the new psychological reality format has been an international ratings and critical hit, licensed in multiple territories including the UK, US, France, Spain and Australia.
In the UK, the BBC version was streamed over 28m times on BBC iPlayer over the festive period and quickly became one of the channel’s top rated shows, generating brilliant social media buzz with every episode trending on Twitter.
Following the UK series’ phenomenal success, the BBC acquired the US version from NBC Universal, for three BBC platforms: BBC iPlayer, BBC One and BBC Three. The Traitors US also premiered on Peacock in the US to widespread acclaim with Reality Blurred describing the series as ‘exceptional reality TV’ and NPR calling it ‘hyperdramatic, suspenseful, highly watchable and highly binge-able’ viewing.
The board game allows players to fully immerse themselves in The Traitors experience as they either use their wits to unmask the traitor, or remain undetected as the traitor whilst competing alongside Faithfuls to win the prize pot.
“We can’t wait to recreate the TV series sensation at home”, says senior marketing and licensing director Emma Weber. “Identity Games is the mastermind team behind the brand The Escape Rooms: we thoroughly enjoy working with the team who continue to drive creativity and quality in everything they do.”
Jane Sharp, VP Commercial Licensing at All3Media International, added: “Already a phenomenal international hit across multiple territories, The Traitors has continued to prove its impressive fanbase in the UK, ranking as one BBC’s top-rated shows of last year and trending on Twitter over all 12 episodes. We have every confidence that this board game will be a sell-out success as soon as it hits shelves later this year in the UK, and are so excited to see both The Traitors dedicated fanbase and those new to game experience the tension, paranoia and adrenaline of the gameshow in their own homes.”
