Views of Vivid Goliath’s partnership with influencer SV2 have bolstered awareness of the company’s Wahu brand of outdoor toys.
The partnership was brokered by talent management agency, Viral Talent, which identified SV2 as the perfect match for the Wahu brand, known for its high-quality outdoor products. The Wahu range, the leading outdoor brand in Australia is fronted by the hugely popular Phlat Ball, one of the UK’s biggest selling outdoor toys.
In creating the content, SV2 mixed the Wahu products into a football-based assault course for kids to try to complete as quickly as possible. The result was an entertaining watch which has already exceeded expectations with over 2.1m views. The video can be viewed below.
“Working with Wahu was amazing,” said YouTube influencer SV2. “The versatility of the products made it very easy to create fun challenges for my football challenge. Wahu hits the same target audience very well, as my audience likes to get active with sports.”
This year, Vivid Goliath has expanded the Wahu range to offer a broader Sports and Garden focus, with a proven sales history in other markets returning double-digit growth for the brand. In addition to Phlat Ball, the segment also features the high-flying Wahu Winglade and the super-fast Zoom Ball from the Sports range, along with a 7.5m long Wahu Super Slide from the Garden collection.
Vivid Goliath’s marketing manager, Ben Hogg, said: “The Wahu brand lends itself perfectly to Influencer content to showcase the range, performance of the products and how much fun kids can have. Hats off to Viral Talent for pairing Wahu with SV2, who we could see right away was going to reach the right demographic. Not only that, he was able to do so in a really engaging way. We are delighted with the numbers we are seeing on the video – and the sales performance.”
The newly expanded Wahu range has seen tremendous sales growth in 2022, which looks set to continue further thanks to the success of the SV2 video and continued TV and YouTube advertising as the UK basks in a prolonged summer heatwave.