The company has promoted Leon Jarmolowicz to the position of Crayola EMEA’s commercial director.
In his new role Leon will be responsible for Crayola’s export sales, strategy formulation and execution, in addition to his current marketing responsibilities for the Crayola brand in the EMEA.
Prior to his internal promotion, Leon held the position of Crayola Europe’s head of marketing where he worked for two years. Leon has worked in the toy industry for over 10 years, having also held roles at VTech and Tomy.
Eric Rossi, Vivid Group’s CEO, commented: “Leon has been instrumental in building the Crayola brand through his marketing excellence, and has also been instrumental in driving our Crayola business across EMEA territories. He brings a wealth of experience to his new role, and will play a key part in the further development of our Crayola business in EMEA.”
Leon commented: “Crayola is a fantastic brand with massive potential and one of those rare brands that can truly have relevance in all markets. I look forward to expanding the business further into Europe.”