The event showcased the company’s latest ranges to up-and-coming YouTube and TikTok talent.

Visitors to the Vivid toy takeover day had the chance to enjoy a range of Crayola activities including the Silly Scents Sniff Challenge, and could cool down at water stations with Washimals and Muddy Buddies. Tech toy Pooki and Animagic’s new pets were also featured, while proceedings were rounded off playing a selection of Vivid’s new game launches including Boomtirx, Gator Golf and the Freeze Fall ice challenge game, which was welcomed by attendees given yesterday’s temperatures.

Meg from the Meg and Mo Show was delighted to be given the opportunity to attend, commenting: “I loved coming to play at Vivid; Washimals was my favourite toy, as you can redesign it again and again.”

Lucy Vaughan, assistant brand manager at Vivid, commented: “With the cameras rolling, we also took the opportunity to give visitors a sneak peek of Nestlings – they all loved seeing the baby Nestlings delivered.”