Threepipe will be creating an integrated campaign in the run up to the Christmas.
The campaign will include Snapchat Geofilters targeting universities and a media and influencer partnership with Unilad. This will be further supported by an innovative display advertising campaign and traditional press office support.
Who’s the Dude? is a party game using a life size inflatable Dude, used to act out a series of charades.
Jim Hawker, co-founder, Threepipe, commented: “The aim is to bring the personality of the Dude to life and connect him with the student community, before reaching out to wider family audiences towards the Christmas period. We have chosen channels and created a content strategy which will really communicate the fun that you can have with this unique game.”
Mary Wood, marketing director, Vivid, commented: “We were impressed by Threepipe’s approach to building the personality of the Dude, but also the way in which they have thought about driving sales through our key retail partners.”