Vivid Imaginations to partner with Union J

Published on: 31st July 2013

Union J has confirmed Vivid as licensee for a range of collectable dolls, accessories, games and puzzles of the boy band to hit stores in January 2014.vividunionj300

Union J has already had chart success with their debut single ‘Carry You’, and has just announced a theatre tour which will commence this December at locations around the UK. In addition, Union J is also going to be making a cameo and see their music video ‘Carry You’ feature in the film Kick Ass 2 this August 2013.

The band will release its second single and debut album in October. The Vivid team is planning a Q1 retail launch, projecting sales in excess of the 150,000 units in the first year.

Mary Wood, marketing director at Vivid, said: “Union J is set to be the next big boy band and looks to have every opportunity to be a huge success. What’s important for the toy industry is that girls who will be watching Union J’s every move are right in the target market for buying fashion dolls. Vivid is fast-tracking the development of these dolls to ensure we get them out to market following the hype of the boys own tour.”

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