Vivid partners with the Sea Life Trust for launch of Vet Squad

Published on: 10th June 2020

The charity partnership will see proceeds from sales of the new range support the Sea Life Trust. 

Vivid has unveiled a new charity partnership with the Sea Life Trust for the launch of Vet Squad, its new vet-themed brand.The range of figures, vehicles and play sets focuses on perennial nurture and care play patterns, but with added adventure. Starting from RRP £3.99, the range includes animals with colour change ‘injuries’ and a fleet of rescue vehicles to ensure the four vet characters – Ava, Emily, Robin and Yara – are always ready to race to the rescue.

The Sea Life Trust’s mission is to protect the world’s oceans and assist in the rehabilitation and support of marine animals in their care. A £20,000 donation from the proceeds of Vet Squad will be given to Sea Life Trust to continue this important work.

Chloe Burrowes, assistant brand manager at Vivid, said: “With a love for animals at the heart of the Vet Squad brand, we are delighted to be partnering with the Sea Life Trust to support its mission in helping endangered marine wildlife globally. It is great for us to know that by encouraging children to become animal-saving adventurers in the world of Vet Squad, our donation can also make a real difference globally in rehabilitating and caring for animals in reality.”

Andy Bool, head of the Sea Life Trust, said: “We’re delighted to be partnering with Vivid on Vet Squad. Vets play such a huge role for us at our sanctuaries – their expertise and support alongside our own animal care teams helps us to rescue and care for a large number of marine animals every year. The funds donated to us by Vivid will help with this vital work and hopefully we’ll see some of the Vet Squad consumers at our Sanctuaries as visitors, or even vets, in the future.”

The Sea Life Trust partnership will be activated with an on-pack endorsement as well as PR and social support from the Sea Life Trust throughout autumn/winter 2020. Vivid will also launch a series of competitions to win tickets to visit Sea Life attractions across the UK. The charity partnership is part of a launch programme for Vet Squad including a series of webisodes, a 1,200 TVR campaign, vet influencer activity and digital marketing.


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