The company has announced several key personnel changes within its R&D department.
The changes are to support continued growth and investment in its in-house product development and growing international business.
As part of the company strategy to bolster design resource, Fi Murray has been promoted to the newly created role of principal creative reporting to James Wing, R&D manager, where she will be responsible for identifying and exploiting new product opportunities and trends. Her role will also include driving brand extensions and Vivid IP.
Ross Coffield has also been promoted to senior design engineer. Ross has proven himself to be a very capable engineer, product designer and project manager, having provided innovative features and solutions on several of Vivid’s high profile brands including Animagic, Fungus Amungus and Thunderbirds.
Vivid has recruited Lauren Mayor to join the team as product designer. Lauren, a graduate of Brunel University, joins from Tomy where she worked on Lamaze, and whilst at Fuse, worked on Sophia the First and Vivid’s Crayola items.
James Wing, Vivid’s R&D manager, commented: “These changes are an extremely positive step and strengthen Vivid’s capability of developing new product and cohesive lines, be they in-house brands or licensed opportunities.”