The initiative includes Vivid teaming up with Great Ormond Street Hospital Children’s Charity to produce a tin containing a Moshling metallic blue collection. The exclusive Moshi and Great Ormond Street Hospital themed artwork and illustration have been designed in-house by Mind Candy.
Vivid is producing only 30,000 units at the Toy fair to trade only and has guaranteed a minimum donation of £50,000 for the fund which will help the hospital towards its new Kidney Centre opening later this year.
Additionally, the original artwork for the tin will be auctioned later in the year to go towards funding.
Tim Johnson, executive director of the charity explained: “We are absolutely delighted to be entering a partnership with Moshi Monsters, Vivid Imagination and the Entertainer. Not only are we really excited to be receiving donations from the sales of Goshi Moshi limited charity tin, it is also wonderful to be working with one of the children’s fastest growing brands worldwide. Every family that buys this product will be helping very ill children with kidney conditions treated in our new Children’s Kidney Centre.”