Vivid signs as toy partner for Peter Rabbit

Published on: 17th June 2013

Silvergate Media has appointed Vivid as toy partner for the UK, Europe and Australia for Peter Rabbit, its brand new CGI animated series co-owned with Penguin UK.Peter-Rabbit---Silvergate-M

Vivid will produce a range of Peter Rabbit toys, including figurines, playsets and plush. The products will have an initial launch in Spring/Summer 2014 with the full range launching in Autumn/Winter 2014.

Silvergate Media holds worldwide licensing and merchandising rights for Classic Peter Rabbit and holds all audiovisual, licensing and merchandising rights for the new CGI Peter Rabbit worldwide, excluding the Americas and India which are controlled by Nickelodeon US. Penguin will be supporting the animation in 2013 with a full publishing programme.

The new Peter Rabbit animation, co-produced with Penguin UK and Nickelodeon US consists of 50 x 11’ episodes and three 22-minute specials and is currently on air on Nickelodeon in the US, CBeebies in the UK, ABC Australia and France Televisions in France.

Executive Produced by Silvergate Media’s Paula Rosenthal and animated by Brown Bag Films, the show is already proving to be a major hit globally with broadcast sales including RTE Ireland, SVT Sweden, NRK Norway, Finnish Broadcasting Company YLE and RAI Yoyo in Italy.

Neil Bandtock, managing director of Vivid, said: “We love the look and feel of the new CGI Peter Rabbit TV series. Bright, fresh graphics and exciting, adventure-filled story lines are already leading to fantastic viewing figures and we will ensure we build this fun and adventure into our International Toy ranges launching next Spring.”

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