The toys will complement the Disney Emoji Blitz app.
The app has been voted one of the best games and apps of 2016 by Google Play. The accompanying As Told By YouTube content has notched up over 100 million views. The content shows popular Disney and Disney/Pixar stories told in Emojis.
Vivid will be launching a range of collectibles and feature plush to hit shelves in time for Christmas 2017 across Europe. “Disney Interactive have created a multi-platform franchise that allows fans to collect and play with hundreds of Disney and Disney/Pixar emoji characters through multiple touchpoints”, commented Vivid’s marketing director, Mary Wood. “We are extremely excited to see the online and gaming world translate into a compelling range of collectables and Interactive plush.”