Vivid signs deal with Disney to create Emoji toys

Published on: 6th January 2017

The toys will complement the Disney Emoji Blitz app.

disney480The app has been voted one of the best games and apps of 2016 by Google Play. The accompanying As Told By YouTube content has notched up over 100 million views. The content shows popular Disney and Disney/Pixar stories told in Emojis.

Vivid will be launching a range of collectibles and feature plush to hit shelves in time for Christmas 2017 across Europe. “Disney Interactive have created a multi-platform franchise that allows fans to collect and play with hundreds of Disney and Disney/Pixar emoji characters through multiple touchpoints”, commented Vivid’s marketing director, Mary Wood. “We are extremely excited to see the online and gaming world translate into a compelling range of collectables and Interactive plush.”


The Toy Trust details how it supported children’s charities in 2020

Character Group sees 25% uplift in Christmas trading

Toynamics welcomes new head of marketing and national account manager

Exclusive: Rex London – present and correct

Kids International Marketing to represent Pugs at Play

Panini Minecraft Adventure Trading Cards now available

Exclusive: Warner Bros. on Space Jam, Tom & Jerry and Batman

Hasbro reveals new Beyblade line as Season 5 moves to Disney XD

Friday Blog

Your flexible friend …it’s the Friday Blog!

Schleich GmbH enjoys 7th consecutive year of growth