Vivid to distribute Sparkup Book Reader

Published on: 16th January 2014

Vivid Toy Group has signed distribution rights for Sparkup The Magical Book Reader, which will see the product launching in the UK in Autumn 2014.Sparkup---two-girls300

Sparkup adds another dimension to the reading experience; it clips onto any picture book and in three easy steps kids can record the book in any language and add their own personal touches. Users can download professionally recorded stories, complete with sound effects, directly from the Sparkup website. Sparkup’s proprietary technology enables the Magical Book Reader to ‘see’ and ‘read’ using computer vision. Just as people look at a picture and remember where we saw it, the Sparkup remembers every page it sees.

Kerry Paternoster, senior brand manager, said: “We are all very excited about adding Sparkup to our portfolio. Sparkup has a lot of potential as an entertainment device, but the most exciting aspect of the toy is how it assists in learning and it is a great way to breathe new life into books. If you enjoy reading stories out loud to kids, but find the fact that you might not always be available, this is the perfect high-tech alternative.”

Sparkup will be supported from launch with a comprehensive marketing campaign including TV, online, print and PR.

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