Vivid to launch My Friend Freddy Bear at BritMums Live

Published on: 18th June 2015

Vivid will be attending BritMums Live for the first time this year with its interactive pre-school offering My Friend Freddy Bear.

freddy-wordpressBritMums Live! is a social media conference and blogger event. Vivid will be launching the product at the show, which runs from 19th-21st June.

My Friend Freddy Bear is an interactive bear with a difference as it can learn information about a child through a free app.  Freddy Bear will incorporate facts stored in the app into what he says, for example: “Let’s play with your green car. Your brother, Albie, told me it’s your favourite toy.”

Also contained within the app, compatible with iOS and Android smart devices, are various activities to enhance fine motor and basic language skills.

Kerry Paternoster, marketing manager at Vivid, commented: “Britmums Live! offers us the ideal opportunity to gauge blogger reaction prior to launching Freddy in the UK. As the influence of Mummy Bloggers grows, events of this kind are a perfect forum to showcase products that need to be experienced hands on. From the event we will be able to gather a forum of influential bloggers that we can partner with going forward across other pre-school brands.”


Latest Hornby results report rise in Q3 sales

The 2021 Toy Trust Media Auction is open for bids

Exclusive: Geemac – the complete package

CBI calls for extension to furlough and business rates schemes

Orchard Toys premieres 2021 “Toy Fair” show reel

Brexit charges start to hit British online sellers

Toy Fair website provides info for would-be visitors of the show

The latest Toy World recruitment round-up

Bandai’s retro Timber Tots characters release nursery rhyme

Panini strives to meet overwhelming Premier League sticker demand