Vivid will be attending BritMums Live for the first time this year with its interactive pre-school offering My Friend Freddy Bear.
BritMums Live! is a social media conference and blogger event. Vivid will be launching the product at the show, which runs from 19th-21st June.
My Friend Freddy Bear is an interactive bear with a difference as it can learn information about a child through a free app. Freddy Bear will incorporate facts stored in the app into what he says, for example: “Let’s play with your green car. Your brother, Albie, told me it’s your favourite toy.”
Also contained within the app, compatible with iOS and Android smart devices, are various activities to enhance fine motor and basic language skills.
Kerry Paternoster, marketing manager at Vivid, commented: “Britmums Live! offers us the ideal opportunity to gauge blogger reaction prior to launching Freddy in the UK. As the influence of Mummy Bloggers grows, events of this kind are a perfect forum to showcase products that need to be experienced hands on. From the event we will be able to gather a forum of influential bloggers that we can partner with going forward across other pre-school brands.”