Vivid to sponsor Kids Tech Toy Trail at Gadget Show Live

Published on: 24th March 2015

Vivid has announced a key exhibitor partnership which will see it taking over the entire Kids Tech Toy Trail at this year’s event.Vivid-wordpress

One of Gadget Show Live 2014’s most popular features was the Kid’s Tech Arena, which will return this year in the form of a Kids Tech Toy Trail. The Kids Tech Trail is to be sponsored exclusively by Vivid and will feature separate pods, each with different toys from the Vivid range for children of all ages to get hands on with.

The four pods making up the Trail will feature a RealFX demo area, i-Que, Freddy Bear and Crayola Colour Alive with demonstrators and Vivid brand teams on site daily to enable children to get hands on with the products in an immersive, engaging environment.

Mary Wood, Vivid marketing director, said: “We are working with the Gadget Show Live team to create a Vivid owned space within this established event. With an increasingly expanding tech offering this year, GSL presents us with an amazing opportunity to enable families and children attending the show during the Easter holidays to experience our products first hand.”

Sally Bent, Gadget Show Live event director, added: “This year Gadget Show Live is making sure it will inspire, entertain and even educate its younger fans. We aim to showcase a range of gadgetry that offers something to everyone in the family. Whether you’re a new mother or you’ve got teens, there’s bound to be something for you as well as the young ones.”


Products from online marketplaces reportedly fail safety tests

Lego unveils new Minions range

Hape International donates funds to help combat coronavirus outbreak

Funko launches new shop-in-shop inside Moscow’s Hamleys store

Winners of the 2020 WIT Wonder Women Awards revealed

Toy of the Year Awards results announced at New York Toy Fair

Spin Master to partner with Nickelodeon for Paw Patrol movie

MGA takes steps towards a sustainable future

Hornby eyes £15m raise for ‘solid foundation’

Funko unveils Snapsies at New York Toy Fair