NEWS

Vivid Toy Group adds Disney Wikkeez to portfolio

Published on: 17th January 2014

Disney Wikkeez has been designed and produced by PPI Worldwide Group, creator of Gogo’s Crazy Bones.Disney-Wikkeez-characters30

Disney Wikkeez is a new range of collectable Disney characters appealing for boys and girls. The characters have a light shape with a curved back which enables children to challenge their friends to games.

With 40 characters to collect in Series 1, Vivid will launch four core SKUs for Autumn with a Blind Bag, Collector Pack, Collector Tin with eight figures in a special finish and the Disney Wikkeez Play and Display Set which acts as a storage unit.

Kerry Paternoster, senior brand manager at Vivid Imaginations, said: “We are pleased to add the Disney Wikkeez range to our portfolio. Disney is an evergreen licence with great consumer awareness. With an array of characters to be collected and 140 new characters already in development combining game play with collectables, is sure to be a hit at retail.”

Isaias Miremberg, PPI Worldwide Group owner, added: “We are excited with the reaction to Disney Wikkeez in the UK market, and we are pleased to cooperate with Vivid Imaginations. We believe that both kids and parents will love the product and appreciate the exceptional value due to its playability and collectability value.”

Disney Wikkeez will benefit from TV advertising from launch with a dedicated website www.wikkeez.com

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