Vivid Toy Group appointed master toy licensee for Nella the Princess Knight

Published on: 22nd March 2017

NELLA SAM101Nickelodeon & Viacom Consumer Products has named Vivid as the international master toy partner for the animated preschool series.

Nella the Princess Knight follows Nella, an unconventional 8-year-old who possesses the royal qualities of a princess, while also embodying the courage and determination of a brave knight. Whenever a problem arises, Nella embarks on daring quests to save her kingdom through her ability to transform from a traditional princess into Nella the Princess Knight. The programme, which premiered in the US in February, will launch internationally on Nickelodeon and Nick Jr. channels in April.

Under the terms of the agreement, Vivid is the exclusive master toy licensee for Nella the Princess Knight in all countries outside of the US. Categories covered by the licence include dolls, figures, play-sets, plush and role-play toys. The range will launch in Spring 2018.

Eric Rossi, CEO at Vivid Toy Group, commented: “We are delighted to be partnering with Nickelodeon on such an engaging pre-school property. Nella is an inspiring and empowering role model to young girls, and we look forward to bringing her adventures to life through an innovative and comprehensive toy range.”

Ron Johnson, executive vice president, Nickelodeon and Viacom Consumer Products, added: “Nickelodeon’s pre-school properties have fuelled the brand’s consumer products success abroad, and we look forward to even more growth in the space as we embark on this partnership with Vivid Group. Nella represents Nickelodeon’s unique twist on the traditional princess story, and we’re confident that Vivid is the right partner to bring this special property to toy aisles around the world.”


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