Vivid Toy Group to go walking with dinosaurs

Published on: 17th August 2012

Vivid has been appointed as the worldwide master toy and games licensee for the 2013 release of Walking with Dinosaurs 3D, the feature film version of the multimedia franchise from BBC Worldwide, 20th Century Fox and Reliance Entertainment.

Drawing on recent paleontological discoveries, the film features compelling dinosaur characters against photo-real 3D backgrounds. Vivid will introduce a line of collectable toys, games and puzzles to coincide with the film’s release.

Walking with Dinosaurs 3D is a co-production between natural history brand BBC Earth, Evergreen Films, and Reliance Entertainment. The film uses the 3D expertise of Cameron l Pace Group and will be distributed by 20th Century Fox in the US and the majority of international territories.

Carla Peyton, SVP License Consumer Products, said: “Walking with Dinosaurs has been and continues to be an incredible brand for BBC Worldwide, and Vivid is a perfect partner for the franchise as we build up to the feature film release with Fox.”

Paul Weston, Vivid CEO, added: “The Walking with Dinosaurs brand is so well known and loved across the globe, and we see a massive opportunity in the toy space over the coming years to establish a perennial collectable franchise.”

The original Walking with Dinosaurs TV series became a global hit in 1999, using state-of-the-art CGI to bring to life a prehistoric world for more than 700 million viewers in over 130 countries. It also spawned an extensive ancillary programme spanning home video; book publishing; licensed consumer products; sales promotions and live events.


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