Vivid will distribute Jay@Play’s Flip a Zoo plush range in AW16, and will also continue to work with Manley to bring two new brands to the UK later this year.
Flip a Zoo is a vibrant assortment of 2-in-1 plush animals. Catherine Scott, brand manager, commented: “We’re delighted to be working with Jay@Play on Flip a Zoo. We both have great experience with strong plush brands and we’re confident kids will flip for these cuddly creatures.”
In addition, Vivid and Manley will be continuing their relationship into 2016 and are working together to bring Zippeeez and Laser Arrow brands to the UK in the second half of the year.
Zippeeez are micro scale collectible creatures which come to life on their playsets, powered by Zippeeez Magic Movement. As they move around the characters make animal noises and react to sound too. Play-sets include a combination of both magic movement, sound and kid-powered features.
Laser Arrow is a battling role-play game with real archery action which uses laser tag technology. The set includes two bows for two play modes so players can either battle against one or more opponents or do target practice against the free app.
All brands will be supported with TV advertising.