Using the unique Cat-apults, visitors to Toy Fair and Spielwarenmesse were lining up to fire the cats into the target.
The stunt feline friends Fantasticats became a hit of the European Toy Fairs for the Goliath/Vivid Group.
“Fantasticats is such a playful brand, it was great to see everyone’s reactions at the shows” says Lucy Vaughan, assistant brand manager. “It is a low tech toy that delivers so much play value, and we have a full range of price points including sets with obstacles to build your own stunt shows launching autumn/winter. The marketing support will be as creative as the product, including TV advertising, a big focus on social, and supported with in-store demo’s so kids can get their hands on the feline friends first hand”.
Vivid’s range starts at RRP £2.99 to allow kids to collect individual the stunt cats, along with various sets and stunt packs for the more advanced cat-flinging experts.
The range will be available on shelf from July.