The company’s 2016 Phlat Ball campaign has started on a high following a successful year in 2015.
With advertising kicking in prior to the Easter weekend, Vivid is reporting that sales across the Easter period have been at an all-time high, despite storm Katie wreaking havoc across the bank holiday weekend.
Phlat Ball is the original transforming disc ball that allows fans to throw a disc and catch a ball. These brightly coloured toys are available in two different sizes and an array of colours.
Kira Mutimer, brand manager at Vivid, commented: “The response to TV advertising has been incredible, with sales uplifting by almost 500% compared to this time the year before. Despite the typical British weather and the time of year that we are in, the strong success we are witnessing from early on gives us the greatest confidence that 2016 is going to be the best year for Phlat Ball yet, and as result we are placing incremental orders to ensure that we can keep up with the increased demand.”
Anthony Beades, sports and summer buyer at Smyths, added: “Phlat ball is truly becoming a classic outdoor toy that all kids must have. We have been overwhelmed by the response that this range has received and the year-on-year growth that we are seeing.”
Phlat Ball will continue to be TV advertised throughout the summer months.