VR Distribution introduces Kids Against Maturity

Published on: 30th March 2021

Already enjoying impressive sales in the US, Kids Against Maturity is designed to bring the whole family together and amuse kids and adults alike.

VR Distribution, the company that brought huge hits like Cards Against Humanity, What Do You Meme and Beat That to the UK, has signed an exclusive distribution deal for a game the VR team predicts will be the next big thing: Kids Against Maturity.

Launched initially in the US, Kids Against Maturity was a number one seller in the Toy and Games category on in the lead up to Christmas. The game is currently the 3rd best selling game overall on Amazon in the US.

Kids Against Maturity is a hilarious game that fills a multi-generational gap with age-appropriate toilet humour and is suitable for the whole family. As well as being packed with humour for the kids, there’s plenty of layered innuendo for adults to enjoy. Offering the best of both worlds, Kids Against Maturity will bring all generations of the family together for a massively entertaining game that will have kids and adults alike rolling with laughter. A fun group party game, players will discover that being the worst is actually the best.

VR Distribution saw great success with its family and party games portfolio throughout 2019 and 2020, as interest in games that bring people around the table, are quick to play and encourage quality time saw huge growth. Reflecting these trends, VR’s Cards Against Humanity and What Do You Meme brands, boasting 60 titles across both ranges, have both experienced soaring sales.

Joining the family-friendly line-up for 2021, Kids Against Maturity will sit alongside new introductions Incohearent Family Edition, Beat That! The Bonkers Battle of Wacky Challenges and Wilder Games Hot Ones Truth or Dab game.

Having seen the game win many awards in the US, VR Distribiution is excited to bring Kids Against Maturity to the UK. Stock will arrive in June, and retailers should get in touch as soon as possible to secure orders. Contact VR on 0330 088 0941 or visit to find out more about the company’s portfolio.


Rising cost of living sees retail footfall slump

Melton Toys closes after 12 years in business

Eolo Toys launches Supermasked Stretch Tech Figures

Good weather window results in early start for Light Fund Charity Swim

Hey Duggee set for first live UK tour

Rowan Atkinson immortalised in special Beano comic strip

MGA names Mehran Ravanpay EVP of global manufacturing and supply chain

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up