NEWS

V&S Entertainment appoints mi-commsPR

Published on: 13th August 2012

The UK production company behind CBeebies pre-school series Everything’s Rosie has appointed the entertainment, licensing and lifestyle agency to handle all consumer and trade media relations.

Over the next twelve months, mi-commsPR will concentrate on driving awareness of Everything’s Rosie among parents, children, nurseries and pre-schools, in addition to trade communications, social media outreach and third-party partnerships.

Kirsty Barr, manager director of mi-commsPR, said: “We are delighted to be working with the team at V&S Entertainment; in the past two years Rosie has captured the hearts of millions of pre-school children on CBeebies and our goal is to ensure we leverage the brand across multiple touch-points in the next year.”

Since its launch in 2010, Everything’s Rosie has grown to become one of the UK’s most popular pre-school brands and is seeing similar success internationally, where it is now broadcast in more than 150 countries.

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