VTech announces giggle competition winner

Published on: 6th December 2012

Lynsey Brodie’s child Alfie was announced the winner on Monday.

VTech’s interactive competition on its Facebook page offered parents a chance to win £1,000 worth of VTech toys and for their baby’s giggle to be used as a sound effect on a new VTech Baby toy. Winner Alfie’s giggle received 1,424 ‘I love this’ recommendations; watch the video here.

The competition received 247 videos and gave VTech’s Facebook fans an opportunity to share with friends and family across the social network. During the running of this competition the VTech Facebook ‘likes’ increased from just under 10,000 to over 17,600.

The giggle competition was promoted through the VTech Club newsletters, the VTech UK Twitter and Facebook pages, the VTech website and in all VTech Baby print advertising.

Clive Richardson, marketing director at VTech said, “We are so pleased with how well the competition has been received it was created to generate a deeper engagement with the community and give VTech customers something to celebrate – their children’s laughter.”


Where there’s a will…it’s the Friday Blog!

Hexbug details new products on show at New York Toy Fair

Kids@Play to distribute YuMe Harry Potter collectibles in UK

New Star Wars products for The Mandalorian series announced

Retail figures on the up following slow end to 2019

Warner Bros. Consumer Products opens new office in Poland

The NPD Group reports on 2019 global toy sales

Moose Toys raises £110,000 for RSPCA with Scruff-a-Luvs

Moose gears up for New York Toy Fair

Mattel unveils Olympic Games Tokyo 2020 product ranges