Charlotte has been brought in to grow and strengthen sales across a portfolio of key accounts including Mothercare, ELC, Hamleys, Harrods, Disney and Selfridges.
Charlotte joins from Igloo Books where she held the role of key account manager, working with a range of global clients including UK brands such as Poundland, Easons & Sons and TK Maxx.
In her new role at VTech, Charlotte will report into sales director Graham Canning.
Graham said: “We’re excited that Charlotte has joined VTech to help grow and strengthen our business. It’s an important time for VTech, especially in the busy run-up to Christmas, so it’s great that Charlotte has come on board now. She will be a fantastic asset to our team.”
During her time at Igloo, Charlotte managed the key territories of UK retailers and wholesalers, international exports and the entire direct market. The Loughborough University graduate began her career at the company as a sales executive before progressing to other roles.