VTech announces new products at Toy Fair

Published on: 21st January 2014

VTech has announced additions to the Toot-Toot and Kidizoom lines, among others.VTech300

The new VTech Kidizoom Smart Watch allows children aged 5-12 to capture photos, edit with photo effects, record videos and play three built-in games. The Smart Watch is PC compatible, so photos and videos can be uploaded for editing via the Learning Lodge.

The Toot-Toot Driver range has grown 70.5% (Full Year 2013 NPD). The introduction of new playsets such as the Airport, Train Station and the Construction Site all feature in the Top 10 Infant Toys YTD and the new additions to the collectable brand means this trend looks set to continue into 2014. VTech will showcase Toot-Toot Animals, the new addition to the Toot-Toot range. All Toot-Toot Animal playsets and tracks interact with all Toot-Toot Drivers vehicles and playsets. New playsets for 2014 include the Toot-Toot Animals Tree House, Toot-Toot Animals Safari Park and Toot-Toot Animals Forest Fun.

With a strong record of success in categories such as Bath Toys and VTech Baby, VTech has announced new category innovations as well as expansions on existing popular lines at Toy Fair 2014. Highlights include VTech’s first interactive doll, Little Love – Grow With Me Baby Doll and Little Love – Grow With Me 3-in-1 Pushchair, and the newest releases from the Toot-Toot Drivers range, the Fire Station and Police Station.

The VTech Baby range frequently introduces new technology and award-winning innovation to the electronic toy market. Supported by another strong year of growth in 2013, VTech is currently holding a market share of 24.1% and growth of 1.9% in Infant Toys (Full Year 2013 NPD).

VTech is currently leading in Bath Toys with 11.1% market share (Full Year 2013 NPD) with its closed-cell technology.

VTech’s best-selling toy is the InnoTab range. This year will see further software and app releases as well as a new generation of InnoTab launching later this year.

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