VTech Electronics North America appoints new president

Published on: 2nd March 2018

Andy Keimach has been named president following the retirement of the current president, William To.

In this role, Andy leads the Electronic Learning Products (ELPs) business of both the VTech and LeapFrog brands in the US. He and his team are charged with delivering growth through executing the dual brand strategy, effectively engaging consumers and business partners, as well as contributing to product innovation. Andy reports to Gilles Sautier, international president of ELPs.

Prior to the appointment, Andy was most recently president at Munchkin. He focused on building a strong international sales team and expanding the business geographically, which made Munchkin one of the leading US infant products manufacturers. Before joining Munchkin in 1999, Andy started his career at Procter & Gamble in 1983 and became VP of sales in 1996. He has more than 30 years of experience in global consumer products, with a strong cross-functional, market and customer business development track record.

Dr. King Pang, group president of VTech Holdings, commented: “Under William’s leadership, VTech became the number one supplier of electronic learning toys from infancy through toddler and preschool in the US, a position we retain today. We thank William for his decades of service and contribution. Andy is a talented executive with strong leadership skills in driving business growth and product development. We look forward to further success under him.”

Andy added: “VTech has been a pioneer in the electronic learning toy category for more than three decades, and both VTech and LeapFrog are great names in children’s learning and entertainment. I look forward to building on the tremendous platform VTech’s ELPs business has in the US as we continue to develop the innovative products that make us the market leader.”


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