Fans of the page are being encouraged to upload videos of their baby giggling to win the chance to have their baby’s giggle used as a sound effect on a new VTech Baby toy. The winner will also receive a hamper full of VTech toys worth £1,000.
The competition is part of a campaign to support the popular range of VTech Baby toys and will be supported by a consumer PR campaign, inclusion in press ads and a dedicated mummy blogger outreach programme to drive entries and awareness.
Clive Richardson, marketing director, VTech Electronics Europe, said: “We have launched the giggle competition to reward our customers and Facebook fans. We feel giving them the opportunity to input in to our NPD is a fun and unique way to interact with our audience and we look forward to receiving lots of entries.”
The competition will run until November 16th 2012 on the VTech Facebook page. Visit facebook.com/VTechToysUK to enter.