VTech to launch green ELPs as part of ongoing sustainability commitment

Published on: 19th January 2021

VTech’s ongoing efforts to develop eco-friendly products and packaging, plus recycling programmes demonstrate the company’s commitment to the 5-year Sustainability Plan unveiled in June 2020.

The toys will be labelled to show which eco-friendly materials they are made from.

VTech is to launch a variety of green electronic learning products in 2021, marking the next step in its sustainability commitment, which aims to replace all fossil-based plastics with sustainable alternatives by 2030.

VTech branded eco-friendly products include four new vehicles in the popular Go! Go! Smart Wheels series, all made from plant-based plastic, and the Sort & Recycle Ride-on Truck, which is made from reclaimed plastic.

LeapFrog welcomes a new Choppin’ Fun Learning Pot with vegetable accessories made from plant-based plastic, while VTech will source materials from responsibly managed forests certified by the Forest Stewardship Council for two new wooden toys: the Nature ABC Board and an interactive wooden puzzle.

The introduction of sustainable product packaging for VTech’s toy products is also well underway. Currently, 94% of packaging materials is recyclable, while 90% of the cardboard used in packaging is recycled. VTech is also committed to eliminating fossil-based blister packaging and replacing it with plant-based alternatives in 99% of its electronic learning products by 2025.

To support circular economy initiatives in its major markets, VTech has engaged in various post-consumer packaging recycling programmes in the US, UK, Australia and New Zealand. Packaging recycling labels such as How2Recycle and On-Pack Recycling have also been placed on the packaging of electronic learning products for consumers’ easy reference.

To encourage post-consumer product recycling, VTech has partnered with TerraCycle in the US, and the Electronic Products Recycling Association in Canada. It has also followed the Waste Electrical and Electronic Equipment Directive in Europe by adding product recycling labels on product packaging.

VTech says its ongoing efforts to develop eco-friendly products and packaging, as well as its continuous engagement in various post-consumer recycling programmes in major markets, demonstrate the company’s commitment to the 5-year Sustainability Plan 2025 it unveiled in June 2020.

“VTech’s vision is to create sustainable value for the lives of people and protect the planet for future generations,” said Dr. Allan Wong, chairman and Group CEO of VTech Holdings Limited. “We are committed to using sustainable materials in our products and packaging and recycling them in a responsible way, using eco-friendly transportation modes in our supply chain management, increasing the use of renewable energy and reducing the consumption of natural resources in our production process.”


Rising cost of living sees retail footfall slump

Melton Toys closes after 12 years in business

Eolo Toys launches Supermasked Stretch Tech Figures

Good weather window results in early start for Light Fund Charity Swim

Hey Duggee set for first live UK tour

Rowan Atkinson immortalised in special Beano comic strip

MGA names Mehran Ravanpay EVP of global manufacturing and supply chain

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up