NEWS

VTech unveils Kid Connect for InnoTab 3S

Published on: 30th October 2013

VTech launched the Kid Connect function of its InnoTab 3S yesterday, with celebrity mum Sara Cox and press coverage reaching over 102m people so far.saracox300

The activity launched with five pieces of national newspaper coverage in The Sun, Daily Mirror, Daily Mail, Daily Star and Metro, broadcasting to the nation the findings of the Kid Connect report. This piece of research examined how connected today’s tech savvy children are, and the importance of kid’s safe technology such as the Kid Connect application, exclusive to the VTech InnoTab 3S.

The campaign gained momentum with a piece on Sky News Sunrise where Eamonn Holmes talked about the findings of the report and the importance of kid-safe technology, as well as Sara Cox promoting InnoTab 3S on the nation’s airwaves.

Sara Cox said: “The new InnoTab 3S provides children with some great educational content and a child safe communication tool – Kid Connect, so that as a parent you have the control and peace of mind that they are using technology safely.”

Andrew Welch, senior brand manager at VTech UK, added: “This spike of PR activity with Sara Cox coupled with our recent heavyweight TV advertising campaign is part of a focused strategy to ensure InnoTab 3S is a top toy for Christmas.”

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Where there’s a will…it’s the Friday Blog!

Hexbug details new products on show at New York Toy Fair

Kids@Play to distribute YuMe Harry Potter collectibles in UK

New Star Wars products for The Mandalorian series announced

Retail figures on the up following slow end to 2019

Warner Bros. Consumer Products opens new office in Poland

The NPD Group reports on 2019 global toy sales

Moose Toys raises £110,000 for RSPCA with Scruff-a-Luvs

Moose gears up for New York Toy Fair

Mattel unveils Olympic Games Tokyo 2020 product ranges