VTech utilises Open Icecat to aid Italian retailers

Published on: 12th October 2023

VTech has recently opened an office in Italy and has made Product Stories available in the Icecat catalogue to boost its presence in the Italian market.

VTech is now an Open Icecat Sponsor and successfully uses Icecat to syndicate its product content to its channel partners. Having opened an office in Italy this year, VTech made Product Stories available in the Icecat catalog to boost its attendance in the Italian market. The content is available to download from the Icecat catalogue for VTech Italian channel partners.

The dynamic Product Stories have a wide selection of multimedia assets. For example, a Product Story can include videos, feature logos and explanations, 3D objects, hot spots and an image gallery. Product Stories enhance the shopping experience for online shoppers; a study by Icecat showcased that when Product Stories are used on a product page, conversion will grow by 11%.

Integrating VTech Product Stories is a straightforward process that can be accomplished by adding a few lines of Icecat LIVE code to an e-commerce website. Icecat LIVE is a free, complimentary service that empowers retailers to embed real-time product content using minimal JavaScript coding.

Within the Icecat LIVE ecosystem, Product Stories serves as a distinct container within the granular call API. A comprehensive integration manual is readily available to guide users through the process of implementing Icecat LIVE. The enriched content categorized as Product Stories can also be located in Icecat’s data exports.

The dedicated Icecat Toy team is available to offer expert guidance at every stage of the integration process and can showcase successful examples.

Global syndicator of eCommerce product content, Icecat, which was founded in the Netherlands in 1999, supports companies in conveying product content online, sharing specifications, marketing text, images and videos related to their products. Currently, more than 100+ toy brands are taking advantage of Open Icecat, a free service that helps brands share data about their products with resellers and marketplaces and makes it easy for everyone to access the same product information.

For help or more information about Enhanced Product Stories, register here or contact the Icecat toy team directly.



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