Walmart+ launch slated for this month

Published on: 10th July 2020

Walmart’s new membership programme, Walmart+, has been billed as an alternative to Amazon Prime. 

Walmart+ readies for launchUS retailer Walmart is readying itself for the launch of Walmart+, a membership programme offering same-day delivery of general merchandise and groceries, as well as discounts on fuel and early access to product deals.

The programme, which will cost $98 a year upon its launch, was scheduled to launch in March or April, but was postponed due to the pandemic. There remains some uncertainty surrounding whether Walmart+ will launch nationally, or initially on a regional level, later this month.

Walmart is hoping to capitalise on an increasing demand for online membership programmes with the launch of Walmart+, which is cheaper than Amazon Prime ($119 annually) and, like Prime, will offer same-day delivery. Walmart is aiming to  prevent the migration of its consumers, many of whom already have Prime memberships, from its physical stores to Amazon.

Reports indicate that Walmart+ expects to add video entertainment to the programme at some point in the future, as well as a branded credit card and a Scan & Go service that allows customers to check out in-store without queuing.

In order to compete with the many benefits of Amazon Prime membership, Walmart+ will offer fuel discounts, which households affected by the coronavirus may find attractive.

The Walmart+ initiative is reportedly a top priority for chief customer officer Janey Whiteside, who joined from American Express in 2018. Other Walmart executives that also been active in the planning of the programme include CEO Doug McMillon, signalling the importance of the initiative.


Ricky Zoom marketing

Tomy prepares to roll-out Ricky Zoom marketing campaign

Build Your Own launches eco-friendly Microscope kit

Exclusive: Indie toy retailers welcome back looking forward

Lego Young Explorer

Lego and National Trust partner on Young Explorer competition

Exclusive: Looking ahead with Simba Smoby Toys UK

Panini poised to launch new NFL and NFLPA collection

Flowhaven announces new London office

WWE collectibles

WWE collectibles range proves a sell-out success for PMI

KAP Toys

Exclusive: To KAP it all – KAP Toys MD Nat Southworth talks to Toy World

first half toy sales

NPD Group reveals global first half toy sales