LICENSING NEWS

Warner Bros appoints new master toy licensee

Published on: 26th June 2012

Just one of the products from the Tom and Jerry line

Warner Bros. Consumer Products (WBCP) EMEA has appointed Giochi Preziosi Spa to be the official master toy licensee for Tom and Jerry in Western Europe and Turkey.

The toy manufacturer and distributor has signed a three-year deal with the licensor that will see them produce a comprehensive toy range encapsualting the fun of Tom and Jerry.

Hero products from the range will include basic Classic Chaos and deluxe Tag Team figure assortments, Madness Mayhem play-sets and Whack and Win action games. The European roll out will commence in Q4 2012 and will continue throughout 2013.

Glynn Davies, category director of toys and games at WBCP EMEA said: “The Giochi Preziosi Group is a truly outstanding partner that recognises the vast potential of the Tom and Jerry brand. Working together we’ve created a high quality product range that brings the vast heritage and fun of this property to life for the kids. We look forward to working with Giochi Preziosi as we develop Tom and Jerry’s position as a leading unisex pre-school brand.”

Graziano Delmaestro, licensing director at Giochi Preziosi, commented: “Tom and Jerry have been loved by generations and it is a privilege to be able to bring the characters unique sense of fun to children and parents across Western Europe and Turkey through this new collection.”

Warner Bros. Consumer Products is looking to expand the pre-school toy line into other markets with high Tom & Jerry demand, including Eastern Europe, the Middle East, Nordics, and beyond, through local distributors.

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