Warner Bros brings rich new content to Licensing Expo 2016

Published on: 22nd June 2016

Warner Bros Consumer Products has arrived at Licensing Expo with a slate of franchises and properties to drive its global licensing, merchandising and retail businesses.

Warner-Brothers-Consumer-PrWarner Bros Consumer Products (WBCP) will be presenting an array of opportunities from the DC portfolio, including Wonder Woman and DC Super Hero Girls, alongside The Lego Batman Movie, Fantastic Beasts and Where to Find Them and S.C.O.O.B.

“As we head into Licensing Expo and look to the year ahead, we’re focused on forging new partnerships with premier licensees and retailers, continuing to build strong franchises, and delivering great product and experiences to our consumers,” said Pam Lifford, WBCP’s president. “By strategically leveraging our world-class franchises, we’ll continue to offer our new and seasoned partners more consumer engagement opportunities, best-in-class product and expanded fan experiences.”

With a film debuting in June 2017, Wonder Woman will be supported by WBCP with a global licensing and merchandising programme.

Led by master toy partner Mattel, DC Super Hero Girls is supported with a global merchandising programme that rolls out worldwide in July. WBCP also continues to bring fans collectible product lines featuring characters from Justice League Action and Teen Titans, Go! as well as Warner Bros Television’s live-action television hits including The Flash, Arrow, Gotham and Supergirl, all returning this autumn.

With Fantastic Beasts and Where to Find Them hitting screens on 18th November, WBCP will roll out a new programme that extends the Wizarding World experience with products and partnerships. These cross-category opportunities will include a robust publishing program, inspired by apparel, toys and collectibles, housewares, stationery and more.

Warner Bros and The Lego Group is to expand their strategic partnership into a portfolio to support their feature film offerings through an array of product. Properties supported include The Lego Batman Movie and the Ninjago Movie.

Scooby-Doo will also hit the big screen in a CG film with S.C.O.O.B. The studio continues to offer fans new content, including three shows from Warner Bros Animation: Wabbit – A Looney Tunes Production, Be Cool Scooby-Doo! and The Tom and Jerry Show, all supported by WBCP and its licensees.


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