Warner Bros. Consumer Products announces The Hobbit licensees

Published on: 18th September 2012

WBCP highlighted several global partners providing support for its licensing and merchandising programme for the trilogy.

From Academy Award-winning filmmaker Peter Jackson, The Hobbit: An Unexpected Journey, The Hobbit: The Desolation of Smaug, and The Hobbit: There and Back Again, are productions of New Line Cinema and Metro-Goldwyn-Mayer.

Following the property’s success at San Diego Comic-Con, many of WBCP’s licensees from across the globe continue to support the three films based on The Hobbit, generating online and onsite buzz for the classic stories. During San Diego Comic-Con, LEGO revealed pieces of its The Hobbit: An Unexpected Journey range of build-and-play construction sets.

Vivid Group, along with co-master toy partner The Bridge Direct, will launch a range of collectables including Mini Collectible Figures, Basic Action Figures, Adventure Packs, Beast Packs, Playsets, detailed Collector Figures, and a role play product line, including a Sting Sword, a Dwarven Battle Axe, and a Deluxe Sting Sword. A wider product range will be introduced to support the two remaining films in the upcoming trilogy.

Ravensburger will be creating 2D and 3D puzzles and card games, while Rubie’s Costume Co. has created a detailed line inspired by the The Hobbit Trilogy and The Lord of the Rings Trilogy. HarperCollins will launch the official tie-in books to the films, and global licensee Eaglemoss will release figurine and chess partwork collections.

Bruno Schwobthaler, SVP of sales and business development, WBCP, said: “As anticipation mounts for the release of the first film, The Hobbit: An Unexpected Journey, WBCP is committed to selecting a world class line-up of licensing partners that will serve as the foundation for a strong merchandising programme.”


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