Warner Bros. Consumer Products returns to BLE with new film titles and partners

Published on: 15th October 2012

Man of Steel and The Hobbit Trilogy headline WBCP showcase.

WBCP will share its licensing plans with guests during Screening Suite presentations on Tuesday, October 16 and Wednesday, October 17. The key focus will include The Hobbit: An Unexpected Journey, and the new Superman film Man of Steel. WBCP will also offer details about new Batman content for 2013, including the new artwork programme from DC Super Friends, the pre-school brand offering a child’s first super hero experience.

WBCP will support Man of Steel with a retail launch across Europe beginning spring 2013 and feature toy lines, multi-demo soft lines and food and promotion programmes. Licensees on board for the film include global toy partner Mattel and Rubie’s Costumes for dress up.

The Hobbit: An Unexpected Journey releases in December 2012. Co-master toy partner for The Hobbit Trilogy is Vivid Group, along with The Bridge Direct; LEGO is producing a range of build-and-play construction sets, Ravensburger is on board for puzzles and card games, and Rubie’s is developing a dress-up line.

As the Batman and Superman franchises expand, Warner Bros. Animation is producing two animated series, Young Justice: Invasion and Teen Titans Go!. WBCP is also bringing back favourite characters from the Batman Classic TV Series, featuring the likenesses of the actors from the television series as part of the Batman Classic TV Series licensing programme.

In a new pan-European deal, Eleven Paris will join Dolce & Gabbana, Braccialini, ICE Iceberg and Primark by producing Looney Tunes-themed products, as well as DC Comics apparel launching in December. WBCP has also signed a master toy partner for Looney Tunes which will be announced at the show. Giochi Preziosi, the master toy partner for The Tom and Jerry Show across Western Europe and Turkey, will launch its first Tom and Jerry toy line this year. Character Options will move Scooby-Doo into the construction toy category next year.

To book an appointment with a WBCP representative or enquire about Screening Suite invitations, contact Louise Ilyas, WBCP will be located at stand D125.

To see Warner Bros. Consumer Products’ variety of licences on show at BLE, take a look at the Toy World supplement by clicking here.


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