LICENSING NEWS

Warner Bros, DC Entertainment and Mattel create DC Super Hero Girls

Published on: 6th October 2015

DC Super Hero Girls is a new universe which offers girls a world where they can play, watch, read and be inspired.

DC-Superhero-girls-480Girls will play alongside DC Comics’ female super heroes, including Wonder Woman, Supergirl and Batgirl.

The roll-out of the new DCSuperHeroGirls.com website kicked off with the US launch on 1st October, with a global roll-out beginning later this month.

The launch features a selection of DC Comics characters that have been brought to life through immersive videos, games, quizzes, character photos and bios.

The new website will be regularly updated with new animated digital content and previews of upcoming products slated for 2016. DC Super Hero Girls will also have a dedicated presence across a number of social media platforms, including exclusive DC Super Hero Girls YouTube, Facebook and Instagram accounts.

Diane Nelson, president of DC Entertainment and president and chief content officer of Warner Bros. Interactive Entertainment, commented: “Girls want to experience the strength, action and optimism of Super Heroes too, and DC Super Hero Girls is part of our long-term strategy to offer a diverse array of strong female characters in a fun and action-packed universe, and through a world of epic storytelling on a variety of entertainment platforms. We could not be more excited and proud to debut the first phase of the important new universe for girls.”

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